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SILICON VALLEY HELPS ENGINEERING-CENTRIC IT VENTURES GET TO MARKET FASTER & WITH BETTER RESULTS.
DG PROGRAMS & CAMPAIGNS
FROM SINGLE DEMAND GENERATION CAMPAIGNS, INCLUDING PAID SEARCH, PAID SOCIAL OR CONTENT PROMOTION, TO INTEGRATED PROGRAMS THAT GENERATE PROSPECTS, LEADS AND DEVELOP PIPE, WE OFFER CUSTOM ENGAGEMENTS TO MEET YOUR OBJECTIVES. LEARN MORE.
GTM ESSENTIALS & SITE ESSENTIALS
GTM ESSENTIALS & SITE ESSENTIALS PROVIDE THE FOUNDATION FOR A GO-TO-MARKET STRATEGY, BASELINE MARKETING OPS CAPABILITIES, AND A USER-ENGAGEMENT AND CAMPAIGN READINESS DESIGNED TO SCALE PIPE.
GTM ESSENTIALS IS A THREE-WEEK ENGAGEMENT IN WHICH WE IMPLEMENT 100+ FOUNDATIONAL BEST PRACTICES, INTEGRATIONS, AND TACTCS. LEARN MORE.
SITE ESSENTIALS INCLUDES THE BASELINE SITE FUNCTIONALITY B2B IT VENTURES NEED TO DRIVE ENGAGEMENT AND LEADS. LEARN MORE.
WORDPRESS SERVICES
FROM UPDATES AND FULL-STACK MAINTENANCE TO SITE MIGRATION AND CUSTOM DEVELOPMENT, WE OFFER A COMPREHENSIVE SET OF WORDPRESS SERVICES ON SHORT AND LONG-TERM ENGAGEMENTS. LEARN MORE.
OUTCOMES
EXPANSE INDEXES THE INTERNET TO HELP GOVERNMENTS AND ENTERPRISES IDENTIFY THEIR IT ASSETS, DISCOVER MALICIOUS COMMUNICATIONS TO THEIR NETWORKS, AND REDUCE THEIR ATTACK SURFACES.
OBJECTIVE
RELAUNCH DEMAND GENERATION TO BUILD A LARGER, MORE QUALIFIED FUNNEL
APPROACH
REVIEWED PRIOR EFFORTS, DEVELOPED NEW OBJECTIVES AND INTERLOCKS WITH SALES, SALES OPS, PRODUCT MARKETING & CREATIVE SERVICES. WITHIN 45 DAYS OF ENGAGEMENT WE LAUNCHED NEW DEMAND GEN PROGRAMS, INCLUDING CONTENT SYNDICATION, PROGRAMMATIC ADVERTISING, SOCIAL DEMAND GEN, AND A TIERED ABM PROGRAM THAT LEVERAGED CONTENT BASED ON TARGET PERSONAS AND FUNNEL STAGES
OUTCOME
INCREASED SQLS BY 50%, INCREASED LEADS FROM TARGET ACCOUNTS FROM 40% TO 70%, AND REDUCED THE CPL BY 85%,
ALIBRIS. EARLY LONG-TAIL GLOBAL E-COMMERCE COMPANY
OBJECTIVE
USE DATA TO GENERATE REVENUE FOR THE COMPANY'S E-COMMERCE CHANNEL AND GET TO PROFITABILITY.
INNOVATION
PIONEERED—WITH GOOGLE & EBAY—THE USE OF PAY-PER-CLICK ADVERTISING TO DRIVE E-COMMERCE REVENUE.
OUTCOME
GREW CONSUMER BUSINESS BY 2,000%. BECAME THE COMPANY'S FIRST PROFITABLE CHANNEL AND THE WORLD'S FOURTH-LARGEST ONLINE BOOKSELLER.
BITGRAVITY. FIRST CONTENT DELIVERY NETWORK FOR VIDEO & LIVE STREAMING
OBJECTIVE
GROW REVENUE AS PRICING COLLAPSED BY 95%
APPROACH
DE-ANONYMIZE TRAFFIC USING LOOKUPS TO APN TABLES AND CONTACT DATABASES TO TARGET AND NURTURE PROSPECTS THROUGH THE MARKETING AND SALES FUNNEL.
OUTCOME
4X REVENUE INCREASE.
TATA COMMUNICATIONS. LEADING GLOBAL NETWORK & DATA SERVICES PROVIDER
OBJECTIVE
INCREASE AWARENESS WITH TARGETED NETWORK SERVICES PROFESSIONALS BASED IN SILICON VALLEY.
PROGRAM
DEVELOPED HIGHLY-INTEGRATED OUTDOOR, AIRPORT, AND SOCIAL CAMPAIGN.
OUTCOME
3X INCREASE OF UNAIDED AWARENESS. COMPANY EXPANDED THE PROGRAM GLOBALLY.
WHO WE ARE
SVI IS A DIGITAL MARKETING AGENCY BASED IN THE SAN FRANCISCO BAY AREA WITH DEEP GLOBAL EXPERIENCEDRIVING AWARENESS & ENGAGEMENT, BUILDING PIPELINES & DRIVING REVENUE FOR TECHNOLOGY COMPANIES AROUND THE GLOBE.
SKIP RUDOLF, PRINCIPAL
SKIP HAS 25 YEARS EXPERIENCE AS A CONSULTANT AND EMPLOYEE DEVELOPING & EXECUTING GO-TO-MARKET STRATEGIES WHICH OUTPERFORM COMPETITORS AND HAVE LEAD TO NUMEROUS SUCCESSFUL EXITS.
SKIP ALSO SERVES AS A MARKETING MENTOR TO COHORTS OF EARLY STAGE VENTURES AT 500 START UPS.
