GTM ESSENTIALS

EARLY-STAGE IT COMPANIES SHOULDN'T OVERINVEST WHEN THEY LAUNCH THEIR FIRST MARKETING PROGRAMS, HOWEVER, WITHOUT SPENDING A BIT OF TIME AND MONEY IMPLEMENTING BASELINE ELEMENTS OF THE DEMAND GENERATION FUNCTION, EARLY INITIATIVES CAN LEAD TO FALSE CONCLUSIONS, WASTED SPENDING, AND DELAYED PIPE DEVELOPMENT.

GTM ESSENTIALS IS A THREE-WEEK ENGAGEMENT IN WHICH WE IMPLEMENT 100+ FOUNDATIONAL BEST PRACTICES, INTEGRATIONS, AND TACTICS...ALL DESIGNED TO EFFICIENTLY SCALE PIPE.

GTM ESSENTIALS INCLUDES:

DG STRATEGY
TARGETS: ICP & BUYER ROLES, LIST ACQUISITION, SEGMENTATION & DEPLOYMENT
CONTENT STRATEGY, PREPARATION WITH PRODUCT MARKETING & DEPLOYMENT
NURTURE CAMPAIGNS: DEVELOPMENT, PRODUCTION & DEPLOYMENT
ADVERTISING PLATFORM INTEGRATION
CRM & MARKETING AUTOMATION SET-UP, CUSTOMIZATION & INTEGRATION
BASELINE PAID SEARCH & CONTENT MARKETING CAMPAIGN PRODUCTION & DEPLOYMENT
BASELINE TRACKING, ANALYTICS & REPORTING DEVELOPMENT